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    Mood Refresh

    Privacy Policy

    Effective date: [October 1, 2026]

    Table of Contents

    1. Information we collect2. How we use information3. AI processing4. Maya's memory5. How we share information6. How long we keep information7. Your choices and rights8. Cookies, analytics and advertising9. Security10. Children11. Where information is processed12. Changes to this Policy13. Contact

    This Privacy Policy explains how Eave LLC, doing business as Mood Refresh ("Mood Refresh," "we," "us"), collects, uses, shares and protects personal information when you use moodrefresh.com, the Mood Refresh app and Maya (the "Service").

    The short version: we use your information to give you design suggestions. We do not sell your personal information, we do not let AI providers train their models on your content, and you can see, correct and delete what Maya remembers about you.

    1. Information we collect

    Information you give us

    CategoryExamples
    AccountName, email address, password (stored hashed), login method
    ConversationsMessages you send Maya and her responses
    Rooms and homePhotos you upload, room dimensions, room function, light, architecture, existing furniture, home type (rental or owned), constraints such as "can't paint"
    PreferencesStyle quiz answers, liked and rejected styles and products, shopping preferences, design confidence
    Household contextOnly if you volunteer it: children, pets, accessibility needs, who shares the space
    PurchasesPass type, purchase date, amount, billing ZIP code. Card details are collected and stored by Stripe, not by us
    Bulk passesFor Buyers: business name and contact details. For recipients: the name and email the Buyer gave us
    Support and feedbackEmails, survey responses, ratings, written corrections to Maya's memory

    Information collected automatically

    • Device and log data: IP address, browser and device type, operating system, pages and features used, timestamps, referring URL, crash and error data.
    • Usage data: how many chats, product generations and Design Schemes you use, for allowances and cost tracking.
    • Cookies and similar technologies, described in Section 8.

    We do not knowingly collect government ID numbers, financial account numbers or precise geolocation. Please do not share them with Maya.

    2. How we use information

    • To provide the Service: running conversations with Maya, reading photos you upload, generating Suggestions and Design Schemes, and saving your rooms and lists.
    • To remember context across sessions, so you are not asked for the same details twice (see Section 4).
    • To process payments, issue and redeem passes, and track usage allowances.
    • To send service emails: receipts, claim links, account and security notices.
    • To send marketing emails, if you have not opted out. Every marketing email has an unsubscribe link.
    • To improve the Service, using information that has been de-identified or aggregated where practical.
    • To keep the Service secure, prevent fraud and abuse, and enforce our Terms.
    • To comply with law and respond to lawful requests.

    Household context is used only to shape practical recommendations, such as durability and materials. We never use it for advertising or marketing segmentation.

    3. AI processing

    Maya runs on large language models provided by third-party AI providers, currently OpenAI. When you chat with Maya or upload a photo, the relevant content is sent to that provider to generate a response.

    • Our agreements with AI providers do not permit them to use your content to train their models.
    • Providers may keep content briefly for abuse monitoring, as their terms allow, then delete it.
    • Maya's Suggestions are generated automatically. No human designer reviews your conversations as part of normal operation. Authorized staff may review specific conversations for support, safety, debugging or quality, with access limited to what is needed.

    4. Maya's memory

    To make design advice useful over time, Maya keeps structured notes about you, your home, your rooms and your projects, such as room dimensions, style direction and pieces you have rejected.

    • Each remembered fact is labeled as something you told us, or something Maya inferred from your activity.
    • You can view, edit and delete remembered facts, or write corrections, in Settings.
    • When you move, your old home can be archived. Archived homes stop shaping Suggestions but stay visible to you until you delete them.
    • Memory works the same on free and paid accounts.

    5. How we share information

    We do not sell your personal information. We share it only as follows:

    • Service providers that process data for us under contract and only for our purposes, including cloud hosting and databases, AI model providers, Stripe (payments), Resend (email delivery), analytics providers and customer support tools.
    • Bulk-pass Buyers can see a recipient's name, email, claim status and send date. They cannot see the recipient's conversations, photos, rooms, memory or activity.
    • Advertising partners, limited to cookie and pixel data from our marketing website as described in Section 8, and only as permitted by your cookie choices.
    • Legal and safety: when required by law, subpoena or court order, or to protect the rights, safety or property of you, us or others.
    • Business transfers: in connection with a merger, acquisition, financing or sale of assets, subject to this Policy.
    • With your direction: when you choose to share a Design Scheme or link.

    We do not share your information with furniture brands or retailers, and brands cannot pay to access it.

    6. How long we keep information

    • Account data, conversations, photos and memory: while your account is active. If your account is inactive for 24 months, we may delete it after emailing you.
    • When you delete your account: we delete or de-identify your personal information within 30 days, except as below. Backup copies are overwritten on a rolling basis within a further 30 days.
    • Purchase records: kept as long as tax and accounting law requires, typically seven years.
    • Unclaimed bulk-pass recipient details: deleted after the claim window ends, unless the pass was claimed.
    • De-identified and aggregated data may be kept indefinitely.

    7. Your choices and rights

    Wherever you live, you can ask us to:

    • access the personal information we hold about you, and get a copy in a portable format;
    • correct inaccurate information;
    • delete your account and personal information;
    • stop marketing emails;
    • opt out of targeted advertising and any "sharing" of data through advertising cookies.

    Many of these can be done directly in Settings. Otherwise, email hello@moodrefresh.com from your account email. We will verify your identity, respond within 45 days, and will not treat you differently for using these rights. Residents of states with privacy laws, such as California, Virginia and Colorado, have these rights by law, and may appeal a denied request by replying to our decision. An authorized agent may submit a request on your behalf with proof of authorization.

    8. Cookies, analytics and advertising

    We use cookies and similar technologies to keep you signed in, remember settings, understand how the Service is used (for example, Google Analytics), and measure our marketing. Our marketing website may use advertising pixels from Meta, Google and Pinterest to measure ads and reach people who visited our site.

    You can accept or decline non-essential cookies through the cookie banner and change your choice at any time in cookie settings. We honor Global Privacy Control (GPC) browser signals as an opt-out of targeted advertising. Essential cookies cannot be turned off, because the Service needs them to work.

    9. Security

    We use reasonable administrative, technical and physical safeguards, including encryption in transit, access controls and limiting staff access to what is needed. No system is completely secure, and we cannot guarantee the security of information you send us. If we learn of a breach affecting your personal information, we will notify you as required by law.

    10. Children

    The Service is for adults 18 and older and is not directed to children. We do not knowingly collect personal information from anyone under 18. If you believe a child has given us information, contact hello@moodrefresh.com and we will delete it. Information you volunteer about children in your household, such as for durability recommendations, is treated as household context under Section 2.

    11. Where information is processed

    Mood Refresh is based in the United States, and your information is stored and processed in the United States. If you use the Service from outside the US, you understand your information will be transferred to and processed in the US.

    12. Changes to this Policy

    We may update this Policy. We will post the new version with a new effective date and, for material changes, notify you by email or in the app before they take effect.

    13. Contact

    Eave LLC, d/b/a Mood Refresh 1213 W Morehead Street, Charlotte, NC 28208 hello@moodrefresh.com

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